Meta Digest #17

3 min readMay 20, 2022

Linktree rolls out NFT features

Linktree, a link-in-bio platform, takes on integrating NFT into its toolkit. Now creators can display non-fungible tokens on their Linktree via connecting Metamask to the platform or adding the OpenSea collection URL. Also, users can stylize their profile images and backgrounds with NFTs.

Linktree puts a special focus on ownership protection, so token holders will be able to ban sharing links to their NFTs within the service.

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Spotify starts testing NFTs

Soon Spotify users may get a chance to promote their NFTs if a pilot test is successful, as per Music Ally. Spotify tapped into the Web3 ecosystem on May 3, having launched Spotify Island on Roblox. And now it’s going to test NFT features with a handful of US users.

During the pilot, only tokens promotion will be available, while all deals will be made outside the app. Users report Spotify sending out survey invitations and offering some of them compensation for sharing their opinion about NFT and Web3 with the team members.

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Advertising in the metaverse gets more innovative

NFT Plazas has brought the first-ever automated advertising system to the metaverse. Billboards across Decentraland locations came first, and later the company plans to expand its services to Voxels and Somnium Space.

The system has an easy-to-use booking system. Brands can choose ad formats and audience size and connect to the billboard in five clicks. That’s it. No programming skills are required.

These handy advertising tools are likely to inspire more brands to rush towards the metaverse.

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NFTCannes Summit to gather top minds from Web3 and traditional ecosystems

The VIP event will be held at the Hôtel du Cap-Eden-Roc on May 23 and is likely to become annual.

The summit agenda includes multiple panels and conversations with various speakers. They will focus on how the entertainment industry can leverage NFTs and how non-fungible tokens can help build community.

However, the event raises mixed feelings. On the one hand, outdated TV oldfags who are the main part of the rich and famous in Cannes are invited. On the other hand, they might invest in some competent speakers’ ideas. The pendulum can swing in any direction.

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DeviantArt expands its flagging stolen NFTs feature

Last year, the DeviantArt rolled out its Protect tool to safeguard art pieces hosted on the website. Now, the artists who don’t post their works there will access the feature, too.

How does it work? The user uploads art copies to the DeviantArt Protect ➡️ the system monitors images minted to Ethereum, Klaytn, Polygon, Arbitrum, Optimism, Palm, Tezos, and Flow. It notifies the user when detecting an indistinguishable or almost identical piece of art. The artist can then fill in the Digital Millennium Copyright Act request form to ask the marketplace to remove the NFT infringing copyright.

Since September, Protect has discovered 245,000 potential theft of art cases.

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Getty Images enters the NFT ecosystem

Getty Images has partnered with Candy Digital. The latter will become the only marketplace and developer for the visual content creator’s NFTs.

The marketplace will showcase NFTs from the Getty Images collection, which has over 465 million pieces.

NFTs will be minted on Palm. Users will be able to buy, sell, and exchange collectibles via crypto payments and bank cards. A secondary market will also be available.

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Universal Music teams up with LimeWire

LimeWire has joined hands with Universal Music Group shortly after announcing its plans to launch the NFT music marketplace. ­

The top music stars, such as Kendrick Lamar, Taylor Swift, The Rolling Stones, U2, and others, are highly likely to choose this service if they want to launch their NFTs.

The launch campaign will start later this month, and after that LimeWire will open its Algorand marketplace.

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